Parallel Developer Documentation Next 🚧

This is unreleased documentation for Parallel Developer Documentation.

For up-to-date documentation, see the latest version (Current – v2.x).

Overview

The Parallel Markets API allows users to assert their identity and accreditation status on other websites. Users have a portable investor identity that enables authentication and authorization on third party platforms without repeated accreditation verification. These guidelines relate to the branding of the Parallel Login button and associated branding assets.

Brand Visibility

To ensure users understand the context of the relationship between Parallel Markets and your site, you should always introduce Parallel when displaying a button. For instance, if you use Parallel for accreditation, you could use language like this:

We've partnered with Parallel Markets to make our accreditation certification process as quick and easy as possible. If you already have an accreditation with Parallel, you'll only need to consent to sharing your status with us. If you're a new user with Parallel, the flow should be quick and easy and take less than 5 minutes. Click the button below to get started.

Parallel Passport Button

We provide our Standard Button options in SVG files that you can use on your site. If you'd prefer to provide your own button, then see the section on a custom button below for guidelines.

The Parallel Login button image files come in 3 widths. You are encouraged to use these files, and can safely link to them directly.

For the wider version, you can alternatively use the text "Continue with Parallel", as shown below:

You can alternatively use our "Parallel Passport" button:

Custom Button

Using the standard Parallel Login button is strongly recommended as it enables Parallel Passport users to more quickly identify the Parallel option. If you need to adapt the button to match your app design or translate the text "Log in with" or "Log in", follow these guidelines.

Size

You can scale the button as needed for different devices and screen sizes, but you must preserve the aspect ratio so that the Parallel |P| logo is not stretched.

Text

To encourage users to click the button, we recommend the call-to-action text "Log in with Parallel", "Accredit with Parallel", or "Share Parallel Passport."

Color

The button should be a combination of white and blue (#167ffc in hex or rgb(22, 127, 252)).

Other Variations

Use of the Parallel Markets brand in ways not expressly covered by this document is not allowed without prior written consent from Parallel Markets.

Parallel Login and other third party sign-in options

The Parallel Login button must be displayed at least as prominently as other third party sign-in options. For example, buttons should be approximately the same size and have similar visual weight.